SEO marketing for attorneys sounds pretty much like archeological jargon. Although lawyers have in the recent years accepted the internet as the best platform for marketing their firms, most attorneys are not very knowledgeable on SEO services and techniques. This article will introduce SEO marketing to the lawyers.
The starting point in any introduction to SEO marketing for attorneys should be to explain what SEO even means. SEO stands for Search Engine Optimization. When you type in a key word or phrase in any popular search engine like Yahoo or Google, their robots begin a search within their databases for all websites with content related to the key words. The search engine then presents a list of URL’s in order of most popular to least. The point of SEO is the optimize your own website so that when someone searches for a key word that relates to what your site is about, it will show up higher on Google’s search engines, consequently driving more traffic and more potential clients to your page.
Ideally, SEO marketing for attorneys revolves around optimizing an already existing website with specific keywords and other employed strategies to rank you higher on search engines. A necessity before starting any kind of SEO campaign is having a website that has substantial and relevant content; only then can the content be optimized effectively. Websites that rank high on search results have the highest chance of being selected by searchers. That translates to a lot of traffic coming to your site, which ultimately translates to high conversion of clients into actual sales. That is what builds an impressive annual turnover.
Basically, we have two strategies of optimizing a law firm’s website for search engines. These include contributing content to article online directories and building key word rich content on your site. Out of every 10 internet users, 9 turn to search engines when they want to learn more about or contract a legal service. Google last year commissioned a research study to review internet user behaviors. The results showed that before most internet users land on any websites, they search for relevant URL’s on search engines. Most of your web traffic will accrue from search engine results or from the article directories.
The best advice on SEO marketing for attorneys is to create keyword rich content written either by a staff or by yourself. It takes time but creating articles that are rich in key words that cover your market niche (legal practice and services) will prove priceless to the success of your practice. These submitted articles carry your link and many of those who read the articles can then follow that link to your website garnering you traffic. So that is the basic exploration of SEO marketing for attorneys, and absolutely necessary to jump-start your proactive online marketing. Let your law firm gain the prominence, the traffic, the conversions and the turnover that SEO techniques can generate.