Tools for SEO Diagnosis and Analysis
The easiest to use is SEO Quake which you can download as an add-on in Mozilla Firefox or in Chrome. SEO Quake features:
• Information on important website metrics such as Google PR, Indexed Pages by Google search engine bots, Links to Domain from SEMRush, Bing Indexed Pages, Alexa Rank, Domain Age, Twitter and Facebook mentions, Google+ likes, Whois Data, number of Internal Links and External Links, Backlinks, Density of Keywords, and a basic SEO Website Diagnosis.
OpenSiteExplorer is one free tool which anyone can use to check on the quality of their inbound links, anchor texts, and as well a social media metrics. To be able to get a quick website evaluation, just go to their site and add in your URL.
Google Webmasters Tool is another free tool which can help any website check errors and evaluate website performance in search engines and users. It lets you know that you lack some important things that will make your website more visible in search engines and better to use in the side of users.
The importance of using tools in SEO is that you have an aid or a guide to help you evaluate your SEO work. Not only that, it helps you derive with a goal and be able to know if your SEO work is working towards your goals.
How to Evaluate your SEO Work
In order to evaluate your SEO work, tools will help you in getting the basic metrics of where your website stands before doing an SEO project. Keep a file of these metrics to be able to see the progress in one month, two months, and maybe after six months. Once you get hold of the results, record it, and compare it to the initial record of your website. Run your website in SEO tools and see how far you have gone. Checking keyword ranking results will also help you in evaluating your SEO work. Use Google Analytics in order to get a report on traffic analysis. Do you have more quality traffic flowing into your website? What keywords is your traffic using in order to get into your website? For how long do your visitors stay while using your website? Which pages do they visit? These are only a few questions that you should answer. Once you get answers to these, you will be able to come up with a very good SEO evaluation and be able to work on your goals on your next SEO project.