When I begin my SEO marketing campaign, keyword research is very important. This is how I’ll set up my keyword campaign. I’ll start out with 50 terms to use. Then I’ll look at the search volume to see what kind of traffic I can generate to my web site. I also look at the competition. Now I’ll take the 50 keywords that I have and put together a blog.
I use a pay-per-click campaign to test all of my keywords. I come up with a list of which ones where clicked on a lot and which ones were not. I needle down a return on investment. The keywords that produced a lot of links I’ll work with. Buy now my keyword list is down to 25 words.
Now I’m going to work with the keywords that will make me money. I don’t bother trying to work in the other keywords into my plan, I just let them go.
Then I’ll take the longer tailed keywords and I’ll work on my blog some more. I work at ranking for the longer tailed keywords first, then work my way up my list. Now I’ll do some link building, article writing and bookmarking.
At the time I start ranking for these longer tailed keywords, I’ll move up my list and work on the keywords that are a little bit more competitive. The way I look at it is this, if you can rank well for the longer tailed keywords, you’ll do well for the more competitive keywords.
I’ll work on a list and build it up to about 300 keywords before I develop my blog more. I lean more towards off page optimization. I write just enough articles for testing, but I make sure they are of good quality. You don’t want people coming to a web site that is full of junk that is disorganized. Now I’ll try and sell someone else’s product.
When you put up your blog, the articles don’t have to be very long. I prefer short, sweet and to the point. I just don’t think people when they are surfing on the internet want to be reading long articles so I shorten them up a bit. Now I’ll ask the visitor to do something like sign up for my mailing list. This will give me a good idea if I can convert someone into a sale at a later time frame. Come up with several different things for the visitor to do. Sometimes you can put a product in your content to see if that sells. But always get their name on a list so you can go back and work on them at a later time. So in your SEO marketing plan if you take the time to generate a good quality keyword list, you’ll find that this task is half the battle.