SEO website design turns an ordinary display of words and graphics into a remarkable online selling tool for business owners. Through optimization, companies gain exposure and can increase revenue through sales conversions. Business owners pay attention to every component of SEO to ensure a higher ranking within search engines. High rankings will yield more traffic and increased opportunity for sales growth. Consider the following components of search engine optimization to ensure the success of a website.

1. Unique and Keyword-Rich Content

One of the first things visitors and Google’s search algorithm searches for is unique and compelling content. The website’s content must attract both the visitor and the search engine. For the user, the content must be compelling and informative. For the algorithm, the content must be unique and keyword-rich.

Experts advise researching online sites to find the most commonly-searched phrases to integrate into content. Keywords will increase the chances of the algorithm recognizing the website as relevant. If the algorithm views the website as relevant, the search engine will rank the website higher. The more unique the content is, the more likely the website will be ranked higher.

Since unique content is heavily-weighted in Google, many companies hire experts to help create unique and keyword-rich content. The process is effective in increasing search engine ranking.

2. Backlinks

Backlinks are another way to improve search engine ranking. Backlinks are found by spiders and bots. These tools use advanced algorithms to find the most relevant links to a company’s website. The link-finding process takes place after the spider studies every link on a company’s website. This process helps the spider learn and identify the website’s subject matter. Once the subject matter is established, relevancy to other websites can be determined based on the baseline.

Backlinks are heavily-weighted in Google’s search engine and should be a part of website design. The process of building backlinks takes time, but this white hat technique is effective. The highly effective technique increases search engine ranking position over time as the website is linked to other high-traffic and relevant websites. The more authority and traffic a website has, the higher the search engine ranking becomes.

3. Aesthetically Appealing

Google’s search engine also ranks websites based on aesthetic appeal of the website. The colors and the font should be visually appealing. The images must also be aesthetically appealing and have a high resolution. Google’s algorithm will rank websites with these criteria higher. When website designers are hired for SEO purposes, they will also make the website attractive.

4. Optimized Images and Reduced Load Times

Website designers should also ensure that website photos load fast. Website load times are measured by Google’s algorithm and used in the ranking process. If the website loads fast, it will be ranked higher. Website designers can optimize images by changing the photographs’ format type. Business owners should ensure a web designer’s optimization processes address this common issue. Google does not want to rank a website high that will require several minutes to load and frustrate users.

5. Organized HTML

Website designers should ensure that HTML is well-organized. Well-organized HTML coding can be easily read by spiders and bots. This makes it easier to make relevant links. Google ranks websites higher with clean HTML code.