Someone who wants to create a website that soars up the search engine rankings should remember to pick SEO keywords properly. Keywords are words that the Internet audience is statistically most likely to type when browsing about a certain topic. Because of that, keywords are actually the “key” for your business website to rank high on search engines and show up first when searched. While keyword analysis is the most important procedure in making your website SEO-friendly, it is usually done incorrectly. Here is some advice on how to make SEO keywords work for you:

1. Consider your target audience

It takes some time, but find out first: To whom will your website cater to? Also, find out what should the main purpose of your website be. These two will come into play most in keyword analysis. Also, because your website relies on a client base for hits and transactions, the audience and purpose are the most important things to consider for in website creation.

2. Make a list of SEO keywords

Now that you know your primary purpose, it is helpful to write down some keywords that are most likely for people to type. Ensure that every search engine keyword you write down is directly linked to your business. The more keywords you think about, the better for your SEO needs. If you need help, there exists some software (many free) that may help you, such as a keyword suggestion tool, keyword generator, or keyword finder. When writing down your keywords, never forget to reflect on your prospective Internet audience’s needs.

3. Think about the separate pages in your SEO website

Each page in your SEO website should be composed of different titles or phrases (three to four words are advised) related to your website. Remember to include the name of your website in the tag while creating your page titles. The name of your website is also a keyword, so including the website’s name helps considerably in SEO success.

4. Use keywords efficiently and properly

Your keywords should be distributed properly through each page in your website. Keywords, however, should be placed in some well-chosen places, like at the beginning or the end, to prevent a “black hat” SEO website (a website stuffed with too much SEO keywords). Not only is “black-hatting” unethical; search engines can easily detect “black hat” websites, and may lead to the website being ultimately banned from search engines.

5. Creativity matters

While it takes plenty of hard work and patience to come up with SEO friendly keywords, they certainly pay off. Creative keywords attract the audience and may even get their attention and make them return to your website again and again.

6. Shirk off the competition

While creativity counts, picking the right keywords also matters, especially in the face of competition. Keywords used too frequently by other websites may be too competitive and may drive your SEO ratings down. Keywords used infrequently, however, make searching your website harder.

7. Use usual keywords instead of unusual ones

Use unusual-sounding keywords with due discretion, for the Internet audience, is less likely to think of these keywords when searching.

8. A final note

Remember, both creativity and understanding in keyword analysis is what a dedicated website creator should possess to create effective SEO sites.