Some people will choose to hire an SEO service to optimize their websites, but there are two problems with this method. The first is that usually the SEO website services are very pricey and second, not all of the SEO website services that you can find online actually do a good job Here are 10 SEO Website tips that you can do yourself even if you are on a limited budget
1. Plan Your SEO Website from the Beginning.
Most people will create their websites without even thinking about whether or not their site will be found by the search engines. Only after the site has been created does the light bulb go and then maybe a few tweaks will be done in an attempt to make the site SEO friendly. Most people don’t realize that this should be done first, in the planning stage, not last as an after thought.
Selecting your domain name to include your keywords before the site even goes up should be your first thought. It is important for those keywords to be in your URL Images and file names should also have your keywords added to them. If they don’t, rename them before uploading them to your server.
For example, it is better for the search engine spiders to read an image that says dog-training-hound.jpeg than to read 03.jpeg, if your site is about dog training.
2. Plan Your Website SEO Design.
You want to plan your site for your visitor, or prospect, first and foremost. You site should be easy to navigate and easy for your visitors to read. It should be clean and uncluttered, clear and concise. Next you want it to be easy for the search engine bots to read as well.
The way the search bot spiders read your site is by reading the HTML code. Take a look at your site in the HTML view, or source view, of the HTML editor you are using. Take a look at your header image. Did you change the name to include your keyword or does it just say header.gif? Are you using images for your headlines instead of text? Have you used a flash format to create your site? If any of these things are there you haven’t given the search engine spiders anything to read. What this means is that they have no idea what your site is about. The search engine spiders must have text to read.
Next, if you are using java script or CSS style coding in the segment of your page, it will work better for you if you put the java script code in an external file and put the CSS style coding in a separate CSS file. That way the search engine spiders can find and read the text just as easily as the human visitor.
3. Give Each Page It’s Own Title Tag
For search engine optimization, every single page of your website needs to be treated as if it is an entirely different website with a related theme. The most important aspect for the search engines is your tag. The tag tells the search engine what your page is about. What this means is that every page needs to have a different title tag to be search engine optimized. This will also prevent the search engines from thinking they have found duplicate content and skipping the page.
You want to use your keywords or keyword phrase at the front of the title, as much as possible. As an example, if your website is about training dogs, each page should be a different aspect of dog training, be it dog potty training or training a different breed on each page. So one page might be “Potting Training Your Dog” , while another might be, “Poodle Potty Training Tricks”. Whatever that page is about, it will need a title tag reflecting that information. Again, you do NOT want to duplicate any of the title tags on any of your pages.
4. Description Tags
The description of you page is what will show up on the search engine page. When you do a Google search, for example, that short little summary clip that you see for every website that comes up, is the information the webmaster put in the description tag. Your description with keywords is the second most important tag after the title tag.
Think about what words you would use if YOU were searching for the information you are providing. Use those words in your description. Use the Google Suggest tool to get ideas for more keyword phrases. The description should only be a few sentence summary as Google only displays about 150 to 160 characters. The description should be unique on every page and should reflect what the page is about. Think of the description as a small ad for your page. You should use a slightly different keyword order for the description than what you used in the page title tag. You could change plurals to singular, or change an acronym to a full description.
If “Training Sheltie Dogs to Fetch” was in my page title tag, my meta description might include something like “Leading fetch dog training techniques for Shelties”.
5. Use Keywords in Headlines, Headers and Sub-headers
While a human only needs to see headlines and headers in large, bold text, with different colors, search engine bots look for tags to distinguish the importance of word phrases on the web page. This is why you must use header tags, etc. to distinguish the importance of phrases, with being the most important headline, and being the least important.
6 Inserting Your Keywords and Keyword Phrases
Your keywords and keyword phrases should be peppered throughout your content within the body of the text. Don’t try to over stuff your content with keywords to the point that it doesn’t make sense to your human reader. A good rule of thumb would be a 2% density. In other words, a page of text with around 500 words would have the keyword repeated about 10 times.
Write good quality content as you normally would, and when you are finished, read your content aloud. If it doesn’t sound right you have probably tried to stuff it with too many keywords and should remove some to have it read smoothly.
7. Use Keywords and Keyword Phrases in Your Links
The next step is to add your keywords to your links. When you are linking to other pages in your web site, ensure that your keywords have been included as the clickable text of the link. Instead of having a link that says “click here” to get more information on dog training leashes, change that link to: To get more information about “dog training leashes” with the keywords “dog training leashes” being the anchor link or (clickable) text.
Use the alt=”” tags for your keywords on images too. Some people have their browsers set to block images so you want alt tags with a keyword description to show in place of the image. Use an alt=”” tag in links that may be affiliate links too.
8. Check Your Site Navigation
Usually a search engine spider bot will index the main page of a site and follow the available links to the other pages deep within the interior of the web site. However, if your home page navigation system is in java script, or you are using images instead of text, some of the search engines will not be able to read the links and will then skip the pages deep within your site.
One way around this is to create an additional text-link navigation bar and place it at the bottom of the page. This additional navigation bar will work three-fold.
- Aide the search engines in indexing your other pages
- Add more of your keywords to the “anchor text” links that you insert into the navigation bar .
- Show the reader the links to your other pages as a reminder when they get to the bottom of the page.
9. Add a Sitemap
Helping the search engine bots find all of your pages, especially if you have a huge site with 1000’s of pages, is very important. A sitemap is a page that has text links to ALL of the pages within your site. The sitemap also serves multiple purposes
- It helps users to find what they are looking for in the interior of the web site.
- It helps the search engine spider bots find the interior pages to index and rank.
Once the sitemap has been created, remember to link to it from the home page and from the other relevant pages of your website.
10. SEO Link Popularity
Now that your web site is search engine optimized it is time to work on the off site optimization. One of the ways that Google will rank your web pages is by the number of high ranking sites that are linking to your site. These links are referred to as backlinks. There are several ways to do this and you should utilize all of them, if possible.
The first thing is to make sure you are providing high quality information for your readers.
Next submit articles to article directories, with links to your site in your resource box; visit forums, participate in conversations, and have links to your site pages in your signature file; build Squidoo lens and Hubpages, and link them to your site; create videos with embedded links to your site, and submit the videos to all of the video sites such as YouTube; submit your site to site directories; create a blog, and link to your web site; leave comments on high ranking blogs; lastly, bookmark your site pages, there are thousands of bookmarking sites to choose from, where you can leave links to your site.
I do need to mention this, just in case you don’t know – DO NOT SPAM – any of the above sites. You will be barred and loose your accounts.
I know this all sounds like a lot of work, and it is, but creating a business online selling products is not something that will happen overnight. It is a process that builds slowly with time.
By using any, or all of these SEO website tips will not only help you to create those backlinks for the search engines, they will also aide in bringing more traffic to your site. If you follow these 10 SEO website tips that I have provided here, you can pretty much guarantee the success of your website being found and ranked by the search engines.